What Does TFF Do?

We Promote
American Hardwoods

TFF serves hardwoods, softwoods, and lumber companies and organizations by developing dynamic, modern media for the public, such as videos, presentations, webinars, social media, events, and speaking engagements.

We Help
Educate the Public

The Timber & Forestry Foundation, or TFF, develop campaigns employing modern marketing and educational tactics to reach into U.S. and international markets and encourage national and worldwide demand for American hardwood products.

Educational Videos

TFF produces educational videos and campaigns that promote sustainability and the health benefits of specifying timber and hardwood of all kinds, highlighting responsible forest management.

TFF videos range in length from short (2-5 minutes) to long form (10-25 minutes) and are professionally produced by award-winning digital media experts. Videos are distributed on the TFF website and social media channels, including YouTube. Future videos may include programming for cable networks and streaming services. Organizations and companies are able to sponsor videos with their logos and names appearing in the credits and their products and services as the focus of video content.

Sponsor a Video

Educational Videos

TFF produces educational videos and campaigns that promote sustainability and the health benefits of specifying timber and hardwood of all kinds, highlighting responsible forest management.

TFF videos range in length from short (2-5 minutes) to long form (10-25 minutes) and are professionally produced by award-winning digital media experts. Videos are distributed on the TFF website and social media channels, including YouTube. Future videos may include programming for cable networks and streaming services. Organizations and companies are able to sponsor videos with their logos and names appearing in the credits and their products and services as the focus of video content.

Sponsor a Video

All TFF programs and efforts are intended to educate the public and encourage national and worldwide demand for American timber products.

Ad Campaigns

TFF develops advertising and promotions campaigns to influence the design choices of the public, and to encourage national and worldwide demand for American timber and hardwood products and other sustainably managed, legally harvested timber products.

A prime example of an industry coming together to promote its various products: “The Fabric of Our Lives” campaign by the cotton industry. The campaign’s goal was to influence consumer demand for cotton, as synthetic fabrics were encroaching on cotton’s market share, and it was a massive success; forty years ago, cotton had about a third of the market. Now, it commands about two-thirds.

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Architectural and Design Outreach Programs

Currently missing from industry efforts is architectural outreach, specifically the promotion of sustainably managed hardwoods in our biophilically designed built environments with a message about its role in improving the health and well-being of those who inhabit those spaces while improving the life of the planet.
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Social Media Campaigns

TFF’s forward-thinking social media experts consistently push out relevant and impactful content. Targeted schedules will be developed to revolve around and focus on the most relevant industry topics. Social media content will be made available to TFF members, sponsors, and partners for their own individual and branded promotions.
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