About TFF

Who We Are: The Voice for The American Timber and Hardwoods Industry

TFF develops modern educational campaigns and outreach programs using innovative digital tools to reach into U.S. and international markets to drive demand for sustainably managed, legally harvested timber and hardwood products. TFF believes that conveying the true nature of timber and hardwoods as sustainable, green products is essential to influencing buying trends worldwide.

All TFF programs and efforts are intended to broaden the impact on – and outreach into – U.S. and international markets by encouraging national and worldwide demand for American timber products.

Additionally, TFF works to protect American forests and the lives – plant, animal, and human alike – affected by and reliant on this powerful natural resource. TFF provides informational and educational resources to the public and promotes companies and industries that share TFF’s goal of responsible and sustainable forestry protection and management.

TFF is based in Dayton, Ohio and Louisville, Kentucky, and its members are located all over the world.

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TFF’s Purpose and Goals

The Timber & Forestry Foundation (TFF) is an educational platform that promotes the inherent sustainability, carbon sequestration benefits, and beauty of American and legally harvested timber and hardwoods. We believe that with promotional efforts, advocacy campaigns, and educational programs, these widely varied species of timber and hardwoods can thrive like never before.

As the world moves together toward the goal of carbon neutrality, TFF develops modern educational campaigns and outreach programs using innovative digital tools to reach into U.S. and international markets to drive demand for sustainably managed, legally harvested timber and hardwood products. TFF believes that conveying the true nature of timber and hardwoods as sustainable, renewable, green products is essential to influencing buying trends worldwide.

TFF has three primary goals:

  • To educate and inform the general public on the sustainable practices of current North American forestry management and dispel the unfounded, yet unfortunately widespread belief that cutting down trees is a negative practice associated with deforestation and harming the planet.
  • To influence design trends and promote the use of hardwood materials for interior spaces by reaching interior designers, architects, home and business owners, home-trend publishers, and the general press.
  • To promote the usage of the abundant, natural, green resource that is American Hardwood and other sustainability managed, legally harvested hardwood, and to promote US and Canadian forestry management practices as a model for the world. These efforts will help with North American job creation, export growth, expansion of proper forestry management practices, etc.

The sustainable American timber story, backed
by peer reviewed scientific data,
is a great story, one we are proud to tell.

Why TFF?

TFF brings together domestic and international hardwood experts, industry stakeholders, public relations specialists, and digital media professionals to develop and launch powerful and effective campaign strategies that educate, inspire and influence producers, consumers, and public entities.

TFF strives to encourage and communicate the timber and hardwoods industry’s role in the reduction of greenhouse gasses through the natural carbon sequestration of trees. Specifying hardwoods in biophilic design advances the health and well-being of humans and creates economic and environmental prosperity for people and communities around the world.

TFF has identified the need for promotion of our industry and leads the effort to move this initiative forward. Over the past three years, we have developed the platform for the Timber & Forestry Foundation, including the logo and branding, messaging strategy, content, the website, and multiple videos. With your help, we can do so much more.

The TFF Sustainability Commitment

We are committed to protecting the world’s forests, building public trust in legally harvested timber and hardwood, and advancing the sustainable management of timberland as an environmentally beneficial resource to build a healthy and thriving future for our families, our communities, and our planet.

Organization Founders

Criswell Davis
Founding Director, Board Member
Mighty Oaks Consulting >>

Dane Coleman
Director of Communications, Board Member
ruef Design >>

Zack Ruef
Creative Director, Board Member
ruef Design >>