What We're About
The Challenge:
The Plan:
The Timber & Forestry Foundation, or TFF, intends to develop campaigns employing modern marketing tactics, including print, digital, and live events, to reach into U.S. and international markets and encourage national and worldwide demand for American timber and hardwood products.
The Proof:
TFF serves hardwoods, softwoods, and lumber companies and organizations by developing dynamic, modern media for the public, such as videos, presentations, webinars, social media, events, and speaking engagements.
TFF can create educational and promotional videos like the one below, produced for Banks Hardwoods, a premier hardwoods supplier headquartered in White Pigeon, MI. Video like this not only help promote individual companies, but the industry as a whole.
The video has reached over 375,000 views in less than a year from launch, and continues to expand its reach; the video is now featured on the National Hardwood Lumber Association's website. Educational and promotional videos sponsored by individual companies and organizations: that's how TFF is growing our industry's future.
Our TEDx Talk
The Timber & Forestry Foundation's founding director was has been featured as a TEDx speaker. In this informative talk, Criswell explains with data how the use of American hardwoods in building and design is good for the environment and actually part of a being a good steward of the natural resource of trees.