The
Timber & Forestry
Foundation

Promoting U.S. Timber and American Hardwoods

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The
Timber & Forestry
Foundation

Promoting U.S. Timber and American Hardwoods

Sign up for TFF updates:

What We're About

We believe U.S. timber and American hardwoods have a rising market challenge, but not an overwhelming one. We believe that with powerful promotional efforts, advocacy campaigns, and educational programs, the industry can thrive like never before.

We believe the timber industry and hardwoods industries have great stories to tell about the sustainability of this natural resource, and the durability and beauty of the products we create. We believe in the environmental and health benefits of using hardwoods in design.

The Timber & Forestry Foundation (TFF) promotes the sustainable U.S. timber and American hardwoods industries, representing U.S.-based companies and trade organizations associated with the industry and related industries, and the full range of U.S. timber and hardwood products and by-products, including lumber, veneer, plywood, flooring, cabinetry, moulding, furniture, and other materials.

All TFF programs and efforts are intended to broaden and bolster the outreach into U.S. and international markets by encouraging national and worldwide demand for U.S. timber and American hardwood products.

We believe U.S. timber and American hardwoods have a rising market challenge, but not an overwhelming one. We believe that with powerful promotional efforts, advocacy campaigns, and educational programs, the industry can thrive like never before.

Get Involved

The Timber & Forestry Foundation (TFF) promotes the sustainable U.S. timber and American hardwoods industries, representing U.S.-based companies and trade organizations associated with the industry and related industries, and the full range of U.S. timber and hardwood products and by-products, including lumber, veneer, plywood, flooring, cabinetry, moulding, furniture, and other materials.

All TFF programs and efforts are intended to broaden and bolster the outreach into U.S. and international markets by encouraging national and worldwide demand for U.S. timber and American hardwood products.

We believe U.S. timber and American hardwoods have a rising market challenge, but not an overwhelming one. We believe that with powerful promotional efforts, advocacy campaigns, and educational programs, the industry can thrive like never before.

The Challenge:

The U.S. timber and hardwoods industry needs multifaceted and modern campaigns to help battle misconceptions about the resource and influence the design community and the public to use — and choose — U.S. hardwoods because they are the most sustainable and beautiful in the world.

The Plan:

The Timber & Forestry Foundation, or TFF, intends to develop campaigns employing modern marketing tactics, including print, digital, and live events, to reach into U.S. and international markets and encourage national and worldwide demand for U.S. timber and American hardwood products.

The Proof:

TFF serves hardwoods, softwoods, and lumber companies and organizations by developing dynamic, modern media for the public, such as videos, presentations, webinars, social media, events, and speaking engagements.

TFF can create educational and promotional videos like the one below, produced for Banks Hardwoods, a premier hardwoods supplier headquartered in White Pigeon, MI. Video like this not only help promote individual companies, but the industry as a whole.

The video has reached over 300,000 views in less than six months from from launch, and continues to get thousands of views each day. Educational and promotional videos sponsored by individual companies and organizations: that's how TFF is growing our industry's future.

TFF develops promotional campaigns and advocacy efforts focused on U.S. timber and American hardwoods companies and organizations.

TFF develops promotional campaigns and advocacy efforts focused on the U.S. timber and American hardwoods industries.

Our TEDx Talk

The Timber & Forestry Foundation's founding director was has been featured as a TEDx speaker. In this informative talk, Criswell explains with data how the use of American hardwoods in building and design is good for the environment and actually part of a being a good steward of the natural resource of trees.