What Does TFF Do?

We Promote
American Hardwoods

TFF serves hardwoods, timber, and lumber companies and organizations by developing dynamic, modern media meant for public consumption. We create educational videos, promotional content, and more.

We Help
Educate the Public

The Timber & Forestry Foundation, or TFF, develops campaigns employing modern marketing and educational tactics to reach into U.S. and international markets and encourage national and worldwide demand for American hardwood products.

Educational Videos

TFF produces educational videos and campaigns that promote sustainability and the health benefits of specifying timber and hardwood of all kinds, highlighting responsible forest management.

We work with sawmills, conservation yards, millwork and cabinetry companies, nonprofits, associations, and all hardwood and timber-related businesses.

We want to work with you! A typical video ranges in length from short (2-5 minutes) to long form (10-25 minutes) and are professionally produced by award-winning digital media experts. We help promote your videos on the TFF website and social media channels, including YouTube, and provide you with the tools to promote your video on your various business channels.

You can get involved by recruiting TFF to produce an educational video on behalf of your company, by sponsoring TFF video content, or by donating directly to TFF. We are a 501(c)(3) nonprofit, so working with us is easy. 

Sponser a Video

YOUR story is the hardwoods story

Promote your brand, educate the public
Tell Your Story

Educational Videos

TFF produces educational videos and campaigns that promote sustainability and the health benefits of specifying timber and hardwood of all kinds, highlighting responsible forest management.

We work with sawmills, conservation yards, millwork and cabinetry companies, nonprofits, associations, and all hardwood and timber-related businesses.

We want to work with you! A typical video ranges in length from short (2-5 minutes) to long form (10-25 minutes) and are professionally produced by award-winning digital media experts. We help promote your videos on the TFF website and social media channels, including YouTube, and provide you with the tools to promote your video on your various business channels.

You can get involved by recruiting TFF to produce an educational video on behalf of your company, by sponsoring TFF video content, or by donating directly to TFF. We are a 501(c)(3) nonprofit, so working with us is easy. 

Sponsor a Video

YOUR story is the hardwoods story

Promote your brand, educate the public
Sponsor a Video

All TFF programs and efforts are intended to educate the public and encourage national and worldwide demand for American timber products.

Ad Campaigns

TFF develops advertising and promotions campaigns to influence the design choices of the public, and to encourage national and worldwide demand for American timber and hardwood products and other sustainably managed, legally harvested timber products.

A prime example of an industry coming together to promote its various products: “The Fabric of Our Lives” campaign by the cotton industry. The campaign’s goal was to influence consumer demand for cotton, as synthetic fabrics were encroaching on cotton’s market share, and it was a massive success; forty years ago, cotton had about a third of the market. Now, it commands about two-thirds.

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Architectural and Design Outreach Programs

Currently missing from industry efforts is architectural outreach, specifically the promotion of sustainably managed hardwoods in our biophilically designed built environments with a message about its role in improving the health and well-being of those who inhabit those spaces while improving the life of the planet.
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Social Media Campaigns

TFF’s forward-thinking social media experts consistently push out relevant and impactful content. Targeted schedules will be developed to revolve around and focus on the most relevant industry topics. Social media content will be made available to TFF members, sponsors, and partners for their own individual and branded promotions.
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